PRIVACY POLICY

The Mansformation

Last updated August 5th 2026

This privacy notice for The Mansformation (doing business as Stuart Garrington Limited, company number 11465665) ("we," "us," or "our"), describes how and why we might collect, store, use, and/or share ("process") your information when you use our services ("Services"), such as when you:

Visit our website at www.themansformation.co.uk, or any website of ours that links to this privacy notice

Engage with us in other related ways, including any sales, marketing, or events

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at stuart@themansformation.co.uk.

SUMMARY OF KEY POINTS

This summary provides key points from our privacy notice, but you can find out more details about any of these topics by reviewing the full sections below.

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.

Do we process any sensitive personal information? We do not process sensitive personal information.

Do we receive any information from third parties? We do not receive any information from third parties.

Do we send SMS/text messages? Yes — if you opt in, we send text messages such as appointment reminders and coaching updates. You can opt out at any time by replying STOP. See "SMS/Text Message Communications" below.

Do we use cookies? Yes, we use cookies and similar technologies to operate our website and understand how it's used. See "Cookies and Other Tracking Technologies" below.

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent, and only when we have a valid legal reason to do so.

In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties.

We never share your SMS opt-in or consent information with third parties for their marketing or promotional purposes — under any circumstances.

How do we keep your information safe? We have organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.

How do you exercise your rights? The easiest way to exercise your rights is by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

Names

Phone numbers

Email addresses

Mobile opt-in consent and SMS/text messaging preferences (where you provide your phone number and opt in to receive text messages from us)

Sensitive Information. We do not process sensitive information.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service.

To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.

To send you marketing and promotional communications. We may process the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time (see "What Are Your Privacy Rights?" below).

3. SMS/TEXT MESSAGE COMMUNICATIONS

In Short: If you opt in to receive text messages from us, we use that consent only to send you the messages you signed up for. Your mobile opt-in information is never shared with third parties.

How we obtain your consent. If you provide your mobile phone number and opt in via our website, sign-up forms, or other enrollment methods, you consent to receive SMS/text messages from The Mansformation, which may include appointment reminders, coaching check-ins, programme updates, and marketing or promotional messages, depending on the option you selected.

Message frequency and cost. Message frequency may vary depending on your interactions with us (for example, how many programmes or check-ins you're enrolled in). Message and data rates may apply, depending on your mobile carrier and plan.

Opting out. You can opt out of receiving SMS messages from us at any time by replying "STOP" to any text message we send. After you send "STOP," we will send you a one-time confirmation message, and you will no longer receive SMS messages from us unless you opt in again. For help at any time, reply "HELP" to any message, or contact us at stuart@themansformation.co.uk.

Supported carriers. Carriers are not liable for delayed or undelivered messages.

No sharing of SMS opt-in data: We do not share, sell, rent, or otherwise disclose your mobile phone number or SMS opt-in/consent information with any third parties or affiliates for their marketing or promotional purposes. This information is used solely by The Mansformation to send you the text messages you have consented to receive, and is excluded from any other data-sharing arrangements described elsewhere in this notice.

4. COOKIES AND OTHER TRACKING TECHNOLOGIES

In Short: We use cookies and similar technologies to operate our website and understand how it's used.

We may use cookies and similar tracking technologies (such as web beacons and pixels) to access or store information on our website.

Cookies are small data files placed on your device that help our website function properly, remember your preferences, and understand how visitors interact with our Services.

The types of cookies we may use include:

Strictly necessary cookies, which are required for our website to function correctly;

Analytics/performance cookies, which help us understand how visitors use our website so we can improve it; and

Functionality cookies, which remember choices you make to provide a more personalised experience.

Most web browsers allow you to control cookies through their settings, including refusing or deleting cookies. Please note that if you choose to block or delete cookies, some parts of our Services may not function as intended.

5. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: We may share information in specific situations described in this section and/or with the following third parties. We do not share SMS opt-in data under any circumstances.

We may need to share your personal information in the following situations:

Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Service Providers. We may share your information with third-party vendors who perform services on our behalf, such as scheduling, payment processing, or email/SMS delivery platforms, strictly to enable them to provide that service to us.

No sharing of SMS opt-in data: Text messaging originator opt-in data and consent are never shared with any third party or affiliate for marketing or promotional purposes, under any circumstances. This category of information is expressly excluded from all other data-sharing described in this notice.

6. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

7. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process, including:

Restricting access to personal information to those who need it to perform their role;

Using secure, reputable third-party platforms for storing and processing client data, payment information, and SMS/email communications;

Storing SMS opt-in and consent records securely and separately from data used for other marketing purposes; and

Reviewing our data handling practices periodically to ensure they remain appropriate to the risk.

However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.

Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

8. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at stuart@themansformation.co.uk.

9. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: You may review, change, unsubscribe, or terminate your account at any time, including from SMS communications.

Withdrawing your consent: If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time by contacting us using the details in "How Can You Contact Us About This Notice?" below. This will not affect the lawfulness of processing before its withdrawal, nor, when applicable law allows, will it affect processing conducted in reliance on lawful grounds other than consent.

Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by:

Clicking the unsubscribe link in any marketing email we send;

Replying "STOP" or "UNSUBSCRIBE" to any SMS/text message we send; or

Contacting us directly at stuart@themansformation.co.uk.

Once you opt out, you will be removed from the relevant marketing list(s), though we may still contact you for service-related or non-marketing purposes (for example, confirming an appointment you've booked).

Updating or deleting your information: You can request to review, correct, update, or delete the personal information we hold about you at any time by contacting us using the details below. We will action your request within a reasonable timeframe and in accordance with applicable data protection law.

If you have questions or comments about your privacy rights, you may email us at stuart@themansformation.co.uk.

10. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.

11. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: If you are a resident of certain US states, you are granted specific rights regarding access to your personal information.

What categories of personal information do we collect? We have collected the categories of personal information described in Section 1 above in the past twelve (12) months.

We may also collect other personal information outside of these categories through instances where you interact with us in person, online, or by phone or mail in the context of:

Receiving help through our customer support channels;

Participation in customer surveys or contests; and

Facilitation in the delivery of our Services and to respond to your inquiries.

How do we use and share your personal information? See "How Do We Process Your Information?" above.

Will your information be shared with anyone else? We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider (see "When And With Whom Do We Share Your Personal Information?" above).

We may use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be "selling" of your personal information.

We have not disclosed, sold, or shared any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months. We will not sell or share personal information in the future belonging to website visitors, users, and other consumers.

This includes, without exception, SMS opt-in and consent data, which is never sold or shared for marketing purposes.

12. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this privacy notice from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

13. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at stuart@themansformation.co.uk.

14. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, please contact us using the details above.